Nonio · vernier scale · Madrid

Reads finer than the main scale.

AI-driven growth engineering for consumer apps: monetisation and retention experimentation for mid-size subscription apps and games — delivered as a service first, a self-serve platform later.

Problem

Tools stop at the dashboard. Agencies stop at the deck.

01 · Analytics & experimentation tools

Amplitude / Optimizely-style platforms stop at the dashboard. They surface the numbers and leave the thinking and the building to the client.

02 · Agencies & consultants

They stop at the recommendation — a slide deck that someone else's engineers may never ship.

Nonio ships. Live experiments in your product, with success metrics attached.

How it works · four passes of the instrument

Instrument. Score. Ship. Learn.

  1. 01

    Instrument

    Clean events, contracts, quality monitors.

    The Nonio SDK lands a fixed event dictionary under versioned schema contracts, with validation at ingestion and drift detectors — so every later decision runs on correct data.

  2. 02

    Score

    Rank opportunities before traffic is spent.

    Funnels, monetisation and retention are scored against priors from previous experiments, producing a prioritised backlog instead of a wish list.

  3. 03

    Ship

    Experiments live in your product, as code.

    Pricing, paywalls, creative and lifecycle journeys ship server-side across three delivery surfaces — no app release required.

  4. 04

    Learn

    Outcomes logged, priors sharpened.

    Every result — win or loss — is written to the dataset, tightening the scoring model for the next cycle.

Services

Three ways to work with Nonio

  • 01

    Growth Audit

    Fixed-scope, 3-week engagement. Reviews instrumentation, funnels and monetisation, and delivers a scored, prioritised backlog. First experiment live within 30 days.

    Talk to us
  • 02

    Growth Retainer — Core

    Ongoing experimentation pod on a quarterly commitment. Around 4 experiments a month, shipped as code.

    Talk to us
  • 03

    Growth Retainer — Scale

    Full pod: 8–10 experiments a month, plus AI-generated creative variants for stores, ads and in-product messaging.

    Talk to us

Platform · in development

The engine, as a product.

The Nonio Platform (in development) — the same engine productised as SaaS: instrumentation, AI opportunity scoring, and an experiment pipeline in a self-serve product. Opening first as private beta for retainer clients.

Technology architecture →
Illustrative · not a live product
OPPORTUNITY SCORINGDRAFT
  • Paywall price anchor82
  • Onboarding step order64
  • Win-back push cadence47

Track record · the team, not the company

What the team has delivered before Nonio

$0M+

Revenue added by the team, 2020–2023

0M+

Registered users on platforms the team has grown

0+

Growth experiments run by the team

Weekly

Ship cadence

Team

Building the team

  • Artem Gladkov

    Founder & CEO

    Leads strategy, delivery and platform architecture for Nonio's growth-engineering practice.

    LinkedIn
  • Maria Fainberg

    Co-founder, CMO & Business Development

    Drives go-to-market, partnerships and client growth across consumer apps and games.

    LinkedIn

About · the name

Madrid-based, founded 2026

The nonio is the 16th-century precision instrument of mathematician Pedro Nunes, ancestor of the modern vernier scale.

Interactive · vernier reading

OFF MARK
3.80 mm