Nonio · vernier scale · Madrid
Reads finer than the main scale.
AI-driven growth engineering for consumer apps: monetisation and retention experimentation for mid-size subscription apps and games — delivered as a service first, a self-serve platform later.
Problem
Tools stop at the dashboard. Agencies stop at the deck.
01 · Analytics & experimentation tools
Amplitude / Optimizely-style platforms stop at the dashboard. They surface the numbers and leave the thinking and the building to the client.
02 · Agencies & consultants
They stop at the recommendation — a slide deck that someone else's engineers may never ship.
Nonio ships. Live experiments in your product, with success metrics attached.
How it works · four passes of the instrument
Instrument. Score. Ship. Learn.
- 01
Instrument
Clean events, contracts, quality monitors.
The Nonio SDK lands a fixed event dictionary under versioned schema contracts, with validation at ingestion and drift detectors — so every later decision runs on correct data.
- 02
Score
Rank opportunities before traffic is spent.
Funnels, monetisation and retention are scored against priors from previous experiments, producing a prioritised backlog instead of a wish list.
- 03
Ship
Experiments live in your product, as code.
Pricing, paywalls, creative and lifecycle journeys ship server-side across three delivery surfaces — no app release required.
- 04
Learn
Outcomes logged, priors sharpened.
Every result — win or loss — is written to the dataset, tightening the scoring model for the next cycle.
Services
Three ways to work with Nonio
01
Growth Audit
Fixed-scope, 3-week engagement. Reviews instrumentation, funnels and monetisation, and delivers a scored, prioritised backlog. First experiment live within 30 days.
Talk to us02
Growth Retainer — Core
Ongoing experimentation pod on a quarterly commitment. Around 4 experiments a month, shipped as code.
Talk to us03
Growth Retainer — Scale
Full pod: 8–10 experiments a month, plus AI-generated creative variants for stores, ads and in-product messaging.
Talk to us
Platform · in development
The engine, as a product.
The Nonio Platform (in development) — the same engine productised as SaaS: instrumentation, AI opportunity scoring, and an experiment pipeline in a self-serve product. Opening first as private beta for retainer clients.
Technology architecture →- Paywall price anchor82
- Onboarding step order64
- Win-back push cadence47
Track record · the team, not the company
What the team has delivered before Nonio
Revenue added by the team, 2020–2023
Registered users on platforms the team has grown
Growth experiments run by the team
Ship cadence
Team
Building the team
About · the name
Madrid-based, founded 2026
The nonio is the 16th-century precision instrument of mathematician Pedro Nunes, ancestor of the modern vernier scale.
Interactive · vernier reading
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